Selling online is regulated normally under e-commerce and consumer-protection rules; the import side must respect parcel thresholds — personal-use under SAR 1,000 generally duty-free with 15% VAT — and product regulations. Commercial quantities of regulated goods need proper SABER/SFDA compliance regardless of shipping mode.
Scaled sellers switch to bulk import plus local fulfilment around a few hundred orders monthly — economics, not law, forces the change.